| SYS | | 0241874 |
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| LBL | | 00000nlm--22^^^^----450- |
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| 005 | | 20220822112657.5 |
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| 010 | | $a 978-80-8105-918-6 |
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| 011 | | $a 1339-5726 |
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| 100 | | $a 20180410$2017łłłłm--y0sloc0103----ba |
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| 101 | 0- | $a eng |
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| 102 | | $a SK |
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| 200 | 1- | $a Marketing Identity: Online Rules - Part II. $b elektronický zdroj $e Conference Proceedings from International Scientific Conference : 7th – 8th November 2017, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic $f Editors: Dana Petranová, Ľudmila Čábyová, Zuzana Bezáková |
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| 205 | | $a 1st edition |
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| 210 | | $a Trnava $c Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava $d 2017 |
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| 215 | | $a online 474 s. |
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| 488 | -1 | $1 001 eu_un_cat*0241873 $1 200 1 $a Marketing Identity: Online Rules - Part I. $b elektronický zdroj $e Conference Proceedings from International Scientific Conference : 7th – 8th November 2017, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic $1 205 $a 1st edition $1 210 $a Trnava $c Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava $d 2017 $1 215 $a online 448 s. $1 702 1 $3 eu_un_auth*0019280 $a Petranová $b Dana $4 340 $1 702 1 $3 eu_un_auth*0053336 $a Rybanský $b Rudolf $4 340 $1 702 1 $3 eu_un_auth*0066221 $a Mendelová $b Dáša $4 340 $1 710 12 $3 eu_un_auth*0070286 $a Marketing Identity 2017: Online Rules $b International Scientific Conference $e Smolenice, Slovak Republic $f 7.-8.11.2017 $4 070 |
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| 488 | -1 | $1 001 eu_un_cat*0241875 $1 200 1 $a Marketing Identity 2017: onlinové pravidlá $b elektronický zdroj $e zborník z medzinárodnej vedeckej konferencie : Kongresové centrum SAV, Smolenický zámok, 7. – 8. november 2017 $1 205 $a 1. vydanie $1 210 $a Trnava $c Fakulta masmediálnej komunikácie UCM v Trnave $d 2017 $1 215 $a online 286 s. $1 702 1 $3 eu_un_auth*0037508 $a Jurišová $b Vladimíra $4 340 $1 702 1 $3 eu_un_auth*0056942 $a Klementis $b Martin $4 340 $1 702 1 $3 eu_un_auth*0066219 $a Radošinská $b Jana $4 340 $1 710 12 $3 eu_un_auth*0070286 $a Marketing Identity 2017: Online Rules $b International Scientific Conference $e Smolenice, Slovak Republic $f 7.-8.11.2017 $4 070 |
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| 512 | 1- | $a Marketing Identity 2017: Online Rules - Part II. |
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| 610 | 1- | $9 eu_un_auth*h0003211 $a marketing |
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| 610 | 1- | $9 eu_un_auth*0049226 $a marketing elektronický |
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| 610 | 1- | $9 eu_un_auth*h0005900 $a spotrebitelia |
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| 610 | 1- | $9 eu_un_auth*h0007246 $a vzdelanie |
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| 610 | 1- | $9 eu_un_auth*h0006034 $a stratégia marketingová |
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| 610 | 1- | $9 eu_un_auth*h0002526 $a internet |
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| 675 | | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing |
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| 702 | -1 | $3 eu_un_auth*0019280 $a Petranová $b Dana $4 340 |
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| 702 | -1 | $3 eu_un_auth*0032165 $a Čábyová $b Ľudmila $4 340 |
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| 702 | -1 | $3 eu_un_auth*0066222 $a Bezáková $b Zuzana $4 340 |
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| 710 | 12 | $3 eu_un_auth*0070286 $a Marketing Identity 2017: Online Rules $b International Scientific Conference $e Smolenice, Slovak Republic $f 7.-8.11.2017 $4 070 |
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| 801 | -0 | $a SK $b BA004 $c 20180410 $g AACR2 |
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| T85 | | $x existuji fulltexy |
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