| SYS | | c021474 |
|---|
| LBL | | 10843nam^^2202437^^^450 |
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| 005 | | 20221103095951.6 |
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| 010 | | $a 80-225-0834-9 |
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| 100 | | $a 19971113d 1997u 0sloy03 ba |
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| 101 | 0- | $a slo |
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| 102 | | $a SK |
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| 200 | 1- | $a Prípadové štúdie z marketingu (riešené) $f Jaroslav Kita a kolektív |
|---|
| 210 | | $a Bratislava $c Ekonóm $d 1997 |
|---|
| 215 | | $a 191 s. |
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| 610 | 1- | $a marketing $9 eu_un_auth*h0003211 |
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| 610 | 1- | $a štúdie prípadové $9 eu_un_auth*h0006357 |
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| 610 | 1- | $a trh $9 eu_un_auth*h0006599 |
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| 610 | 1- | $a podnik $9 eu_un_auth*h0004270 |
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| 610 | 1- | $a prostredie podnikové $9 eu_un_auth*h0005151 |
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| 610 | 1- | $a stratégia marketingová $9 eu_un_auth*h0006034 |
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| 610 | 1- | $a plán marketingový $9 eu_un_auth*h0004211 |
|---|
| 610 | 1- | $a spotrebitelia $9 eu_un_auth*h0005900 |
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| 610 | 1- | $a správanie $9 eu_un_auth*h0005919 |
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| 610 | 1- | $a produkty $9 eu_un_auth*h0005048 |
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| 610 | 1- | $a ceny $9 eu_un_auth*h0001376 |
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| 610 | 1- | $a distribúcia $9 eu_un_auth*h0001720 |
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| 610 | 1- | $a komunikácia $9 eu_un_auth*h0002808 |
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| 610 | 1- | $a predaj $9 eu_un_auth*h0004797 |
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| 610 | 1- | $a služby $9 eu_un_auth*h0005745 |
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| 675 | | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing |
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| 700 | -1 | $3 eu_un_auth*p0048734 $a Kita $b Jaroslav $p EUBOBFKMA $4 070 $T Katedra marketingu OBF |
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| 701 | -1 | $3 eu_un_auth*p0029032 $a Čihovská $b Viera $p EUBOBFKMA $4 070 $T Katedra marketingu OBF |
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| 701 | -1 | $3 eu_un_auth*p0048632 $a Rajt $b Štefan $p EUBOBFKMA $4 070 $T Katedra marketingu OBF |
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| 701 | -1 | $3 eu_un_auth*p0048953 $a Lipianska $b Júlia $p EUBOBFKMA $4 070 $T Katedra marketingu OBF |
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| 702 | -1 | $3 eu_un_auth*p0048931 $a Urban $b Eduard $p EUBFMVKDV $4 675 $T Katedra medzinárodných ekonomických vzťahov a hospodárskej diplomacie FMV |
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| 702 | -1 | $3 eu_un_auth*p0035991 $a Harna $b Štefan $4 675 |
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| 702 | -1 | $3 eu_un_auth*p0030754 $a Miškovská $b Jana $4 675 |
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| 712 | 02 | $3 eu_un_auth*k0002167 $a Ekonomická univerzita v Bratislave $4 070 |
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| 801 | -0 | $a SK $b BA004 $c 19980307 $g AACR2 |
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