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1.Adaptácia metodiky marketingu v súvislosti s nástupom globálnych médií

URBAN, Eduard. Adaptácia metodiky marketingu v súvislosti s nástupom globálnych médií. In Adaptácia medzinárodného marketingu v slovenských podmienkach : zborník. - Bratislava : [s.n.], 2003. ISBN 80-225-1656-2, s. 5-18.
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