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1.Efektivní využití sportovních celebrit a sportovních akcí

DLOUHÝ, Jakub. Efektivní využití sportovních celebrit a sportovních akcí. In TREND marketing : měsíčník pro marketingový management. - Praha : Economia, 2005. ISSN 1214-9594, Leden 2005, roč. 2, č. 1, s. 14-15.
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