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1.Sociální marketing nesmí sloužit pouhé exhibici

KOPECKÝ, Ladislav. Sociální marketing nesmí sloužit pouhé exhibici. In TREND marketing : měsíčník pro marketingový management. - Praha : Economia, 2005. ISSN 1214-9594, Únor 2005, roč. 2, č. 2, s. 42-43.
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