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    ALLOVÁ, Kateřina. Etnografia = výlet do divočiny spotrebiteľov. In Stratégie : o marketingu, reklame, online, médiách a out-of-home. - Bratislava : SANOMA MAGAZINES SLOVAKIA, 2006. ISSN 1335-2016, máj 2006, č. 5, s. 16-17.
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