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    LESÁKOVÁ, Dagmar. Marketing v ére tzv. nového marketingu. In "Marketing? Proč ne! : zkušenosti a trendy v marketingu. - Ostrava : Technická univerzita, Katedra marketingu a obchodu, 2006. ISBN 80-248-1166-9, 2006, 5 s. EU IG 40/2006.
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