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1.Determinanty a miery marketingovej úspešnosti v stratégiách konkurencieschopnosti

LESÁKOVÁ, Dagmar. Determinanty a miery marketingovej úspešnosti v stratégiách konkurencieschopnosti. In Liberecké ekonomické fórum : Sborník abstraktů. - Liberec : Technická univerzita v Liberci, 2005. ISBN 80-7083-953-8, s. 345-348.
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