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1.Marketingové spravodajstvo ako súčasť informačného systému podniku

BAŽÓ, Ladislav. Marketingové spravodajstvo ako súčasť informačného systému podniku. In Marketingové spravodajstvo orientované na konkurenciu z pohľadu teórie a praxe : zborník vedeckých statí. - Bratislava : Vydavateľstvo EKONÓM, 2007. ISBN 978-80-225-2470-4, s. 7-16.
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