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1.Social responsibility of trade company as a marketing tool of its image

VIESTOVÁ, Kristína - ŠTOFILOVÁ, Jana - GOLEC KARASOVÁ, Katarína. Social responsibility of trade company as a marketing tool of its image. In Tożsamość i wizerunek marketingu. - Warszawa : Polskie Wydawnictwo Ekonomiczne, 2009. ISBN 978-83-208-1827-7, s. 175-182. VEGA 1/3760/06.
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