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1.The Impact of price for premium brands

FENDEKOVÁ, Eleonora - MANDAT, Michael. The Impact of price for premium brands. In Podnikanie a konkurencieschopnosť firiem 2009 : zborník z medzinárodnej vedeckej konferencie. - Bratislava : Katedra podnikovohospodárska FPM EU, 2009. ISBN 978-80-225-3738-5, s. 108-115.
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