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1.Spotrebiteľské správanie sa a jeho aplikácia v marketingovom manažmente

LIESKOVSKÁ, Vanda. Spotrebiteľské správanie sa a jeho aplikácia v marketingovom manažmente. In Management ´99 : mezinárodní konference, sborník referátů, 23.-24.9.1999, Mariánské Lázně, Česká republika. - Plzeň : Západočeská univerzita v Plzni, 1999. ISBN 80-7082-579-0, s. 52-54.
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