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1.Firemná identita ako konkurenčná výhoda na príklade BMW Group a AWT Bavaria

MIŠÚN, Juraj. Firemná identita ako konkurenčná výhoda na príklade BMW Group a AWT Bavaria : dizertačná práca. Škol. Júlia Lipianska. Bratislava, 2005. 197 s. [Copy count : 1, currently available 0, at library only 1]
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