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1.Marketingová stratégia uvedenia nového produktu na trh spoločnosti Coca - Cola HBC Slovakia s.r.o.

GLONČÁKOVÁ, Martina. Marketingová stratégia uvedenia nového produktu na trh spoločnosti Coca - Cola HBC Slovakia s.r.o. : diplomová práca. Škol. Katarína Grančičová. Bratislava, 2009. 62 s.
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