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    EVRARD, Yves - PRAS, Bernard - ROUX, Elyette. Market : fondements et méthodes des recherches en marketing. 4. éd. Paris : DUNOD, 2009. xvi, 703 s. Gestion SUP. ISBN 978-2-10-052796-0. [Copy count : 1, currently available 0, at library only 1]
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