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1.The Marketing Control System from a Theoretical and Practical Viewpoints

DAŇO, Ferdinand - HANULÁKOVÁ, Eva. The Marketing Control System from a Theoretical and Practical Viewpoints. In Marketing i rynek. - Warszawa : Polskie Wydawnictwo Ekonomiczne. ISSN 1231-7853, 2013, rok 20, nr. 5, s. 17-23. VEGA 1/0333/11. 1/0333/11, VEGA, Moderné metódy a prístupy v marketingovom manažmente.
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