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1.Imidž značky Horalky a jej vplyv na nákupné správanie spotrebiteľov

VARGOVÁ, Erika. Imidž značky Horalky a jej vplyv na nákupné správanie spotrebiteľov : diplomová práca. Školiteľ: Dagmar Klepochová. Bratislava, 2016. 57 s.
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