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1.Too much is never enough: is there a tipping point in marketing communications?

ŠTRACH, Pavel. Too much is never enough: is there a tipping point in marketing communications? In Marketing science & inspirations : vedecký časopis zameraný na problematiku marketingu a marketingového manažmentu. - Bratislava : Univerzita Komenského v Bratislave, 2017. ISSN 1338-7944, 2017, roč. 12, č. 2, s. 54-55.

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