ACKERT, Lucy F. - DEAVES, Richard. Behavioral finance : psychology, decision-making and markets. international ed. Mason : South-Western Cengage Learning, 2010. xxxii, 392 s. ISBN 0-538-75286-6. [Copy count : 2, currently available 0, at library only 2]

HAVLIŠ, Viktor. Connected life - studie mapující chováni v digitálním světě. In Marketing & komunikace. - Praha : Česká marketingová společnost, 2017. ISSN 1211-5622, 2017, roč. 27, č. 3, s. 24-25.

HENDERSON, James W. Health economics & policy. 4th international student ed. Mason : South-Western Cengage Learning, 2009. xvi, 477 s. ISBN 978-0-324-54253-0. [Copy count : 1, currently available 0, at library only 1]

CROUSHORE, Dean. M & B. 2nd ed. Mason : South-Western Cengage Learning, 2012. 432 s. ISBN 978-1-111-82335-1. [Copy count : 1, currently available 0, at library only 1]

SMITH, Tim J. Pricing strategy : setting price levels, managing price discounts & establishing price structures. internat. ed. Mason : South-Western Cengage Learning, 2012. xxii, 318 s. ISBN 978-1-111-57129-0. [Copy count : 2, currently available 0, at library only 2]