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1.Creating value for the customer with industrial services: Selling industrial services is not a matter of price

ÜBERWIMMER, Margarethe - FÜREDER, Robert - ROINTIGER, Christina. Creating value for the customer with industrial services: Selling industrial services is not a matter of price. In Marketing science & inspirations : vedecký časopis zameraný na problematiku marketingu a marketingového manažmentu. - Bratislava : Univerzita Komenského v Bratislave, 2017. ISSN 1338-7944, 2017, roč. 12, č. 3, s. 2-16.

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