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1.The Importance of Reflecting Intercultural Differences in Building PR Campaign Strategy

IHNÁTOVÁ, Zuzana - REŽNÁKOVÁ, Eva. The Importance of Reflecting Intercultural Differences in Building PR Campaign Strategy. In Creative and knowledge society : international scientific journal. - Bratislava : Paneurópska vysoká škola, 2017. ISSN 1338-5283, 2017, vol. 7, no. 1, pp. 17-30.

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