BAYLE-TOURTOULOU, Anne-Sophie - BADOC, Michel. The Neuro-Consumer : Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain. Abingdon : Routledge, 2020. 321 s. ISBN 978-0-367-89590-7. [Copy count : 2, currently available 0, at library only 2]