BOCÁNOVÁ, Slávka - WEISS, Erik. The Impact of Artificial Intelligence on Branding. In "Regional Higher Education in the Context of V4 Cooperation". The International Scientific Conference. "Regional Higher Education in the Context of V4 Cooperation" : Proceedings of the International Scientific Conference. - Bratislava : Vydavateľstvo EKONÓM, 2024. ISBN 978-80-225-5176-2, s. 223-229. KEGA 032EU-4/2024.