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1.Business for the 21st Century
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SKINNER, Steven J. - IVANCEVICH, John M. Business for the 21st Century. 1. ed. Homewood : IRWIN, 1992. 864 s. ISBN 0-256-09222-2. [Copy count : 1, currently available 1, at library only 0]
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2.Nejsou malé sporty, jen cílové skupiny

KOS, Lubor. Nejsou malé sporty, jen cílové skupiny. In Marketing magazine. - Praha : Mladá fronta, 2006. ISSN 1211-7315, Listopad 2006, roč. 10, č. 11, s. 9.
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