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1.Markt-Bearbeitung in liberalisierenden RGW-Ländern. 7.

STROTHMANN, K.H. Markt-Bearbeitung in liberalisierenden RGW-Ländern. 7. : Ein Vorschlag: Konzentration der Marketing-Kräfte in "Marketing-Transfer-Stellen". In Marketing Journal, 1991, roč. 24, č. 1, s. 52.
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