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1.Výskumné metódy BBDO slúžia na pozicionovanie značiek

ŽIAČIKOVÁ, B. Výskumné metódy BBDO slúžia na pozicionovanie značiek. In Trend : týždenník o hospodárstve a podnikaní. - Bratislava : News and Media Holding. ISSN 1335-0684, 2. októbra 1996, roč. 6, č. 40.
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