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1.Komunikačné prostriedky v marketingu

HRADSKÝ, Róbert. Komunikačné prostriedky v marketingu. In Marketing - praktické rady : mesačník pre šéfov a pracovníkov výroby, marketingu, predaja a odbytu. - Bratislava : UNIAPRESS INTERNATIONAL, 1997, 1997, roč. 7, č. 11-12, s. 284.
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