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1.Psychologický prístup k cenám

ZEMANOVIČOVÁ, Daniela. Psychologický prístup k cenám. In Marketing - praktické rady : mesačník pre šéfov a pracovníkov výroby, marketingu, predaja a odbytu. - Bratislava : UNIAPRESS INTERNATIONAL, 1999, 1999, roč. 9, č. 8-9, s. 148-150.
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