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1.Cases in Advertising and Promotion Management

QUELCH, John A. - FARRIS, Paul W. Cases in Advertising and Promotion Management. 3. ed. Homewood : IRWIN, 1991. 908 s. ISBN 0-256-09689-9. [Copy count : 1, currently available 1, at library only 0]

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2.Consumer behavior for marketing managers

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Consumer behavior for marketing managers. Boston : Allyn and Bacon, Inc., 1984. 484 s. ISBN 0-205-08120-7. [Copy count : 1, currently available 1, at library only 0]

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3.Global Marketing Management

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BUZZELL, Robert D. - QUELCH, John A. - BARTLETT, Christopher A. Global Marketing Management : Cases and Readings. 3. ed. Reading : Addison-Wesley Publ. Co., 1995. 686 s. ISBN 0-201-53972-1. [Copy count : 1, currently available 0, at library only 1]

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4.How to market to consumers

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QUELCH, John A. How to market to consumers : ten ways to win. New York : John Wiley and Sons, Inc., 1989. 224 s. ISBN 0-471-61853-5. [Copy count : 1, currently available 1, at library only 0]

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5.Marketing management

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SHAPIRO, Benson P. - DOLAN, Robert J. - QUELCH, John A. Marketing management : principles, analysis, and applications. Homewood : RICHARD D. IRWIN, 1985. 666 s. The Irwin series in marketing. ISBN 0-256-03153-3. [Copy count : 1, currently available 0, at library only 1]

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6.Marketing management

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SHAPIRO, Benson P. - DOLAN, Robert J. - QUELCH, John A. Marketing management : strategy, planning, and implementation. Volume 2. Homewood : RICHARD D. IRWIN, 1985. 820 s. The Irwin series in marketing. ISBN 0-256-03154-1. [Copy count : 1, currently available 0, at library only 1]

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7.Marketing v době krize

QUELCH, John A. - JOCZ, Katherine E. Marketing v době krize. In Moderní řízení : měsíčník vydavatelství Economia. - Praha : Economia, 2009. ISSN 0026-8720, 2009, roč. 44, č. 11, s. 48-51.

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8.The Marketing Challenge of 1992

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QUELCH, John A. - BUZZELL, Robert D. - SALAMA, Eric R. The Marketing Challenge of 1992. 1. ed. Reading : Addison-Wesley Pub. Co., 1990. 390 s. [Copy count : 1, currently available 1, at library only 0]

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