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1.Segmentace maximalizuje zisky a upevňuje loajalitu

VESELKA, Martin. Segmentace maximalizuje zisky a upevňuje loajalitu. In TREND marketing : měsíčník pro marketingový management. - Praha : Economia, 2005. ISSN 1214-9594, Prosinec 2005, roč. 2, č. 12, s. 20.
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