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1.Generické marketingové stratégie

LESÁKOVÁ, Dagmar. Generické marketingové stratégie. In Aktuálne otázky výskumu v ekonómii a manažmente : zborník vedeckých statí. - Bratislava : Vydavateľstvo EKONÓM, 2008. ISBN 978-80-225-2619-7, s. 101-108.
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