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1.Aplikácia princípov kvality v marketingovom manažmente univerzít

NIMRICHTEROVÁ, Jana - JURKOVÁ, Jana. Aplikácia princípov kvality v marketingovom manažmente univerzít. In Acta oeconomica Cassoviensia : vedecký časopis. - Košice : PHF EU Košice, 2008. ISSN 1337-6020, 2008, roč. 1, č. 2, s. 114-125. VEGA 1/0493/08.
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