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1.Stručný slovník masmediálnej a marketingovej komunikácie
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VOPÁLENSKÝ, Ján et al. Stručný slovník masmediálnej a marketingovej komunikácie. Trnava : Fakulta masmediálnej komunikácie UCM, 2006. KEGA 3/2188/04. ISBN 978-80-89220-59-2.
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