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    TROMMSDORFF, Volker - STEINHOFF, Fee. Marketing inovací. Překlad: Olga Kupec. Praha : C. H. Beck, 2009. 291 s. C.H. Beck pro praxi. ISBN 978-80-7400-092-8. [Copy count : 1, currently available 0, at library only 1]
    Marketing inovací

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