THOMPSON, JR., Arthur A. - STRICKLAND, A. J. - GAMBLE, John E. Crafting and executing strategy : the quest for competitive advantage : concepts and cases. 17th ed. New York : McGraw-Hill Irwin, 2010. xlv, 413 s., C-478, EN-10, I-43. Higher Education. ISBN 978-0-07-018260-8. [Copy count : 1, currently available 0, at library only 1]