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1.Spotřebitel, značka a světelná reklama

PAÁLOVÁ, Petra. Spotřebitel, značka a světelná reklama. In 7. Merchandising forum : merchandisingová konference s mezinárodní účastí, 18.4.2007, Praha. - Hradec Králové : Výběr Media s.r.o., 2007.
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