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1.10 hlavních principů marketingu v dnešní době zábavy

CAROLL, Jim. 10 hlavních principů marketingu v dnešní době zábavy. In TREND marketing : měsíčník pro marketingový management. - Praha : Economia, 2011. ISSN 1214-9594, Duben 2011, roč. 7, č. 4.
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