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1.Teoretické prístupy v sociálnom marketingu

KOVÁČOVÁ, Jana. Teoretické prístupy v sociálnom marketingu. In EDAMBA 2010 : zborník z medzinárodnej vedeckej konferencie doktorandov a mladých vedeckých pracovníkov. - Bratislava : Vydavateľstvo EKONÓM, 2010. ISBN 978-80-225-2972-3, s. 230-235.
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