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1.Sémantické aspekty niektorých výrazov v marketingu

KITA, Jaroslav. Sémantické aspekty niektorých výrazov v marketingu. In Marketing a logistika : zborník prác z teoretického seminára. - Bratislava : Vysoká škola ekonomická v Bratislave, Obchodná fakulta, 1991, s. 13-15.
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