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1.Nástroje a techniky marketingového auditu a poradenstva IV.

HAGOVSKÁ, Andrea - TKÁČIKOVÁ, Jarmila. Nástroje a techniky marketingového auditu a poradenstva IV. In Marketing magazine. - Praha : Mladá fronta, 2000. ISSN 1211-7315, 2000, č. 9, s. 2-5.
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