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1.Príbehy v reklame a budovaní značky

BUĽUBAŠ MILECOVÁ, Miroslava. Príbehy v reklame a budovaní značky. In Zisk : riadenie - marketing - podnikanie. - Žilina : Poradca podnikateľa, 2012. ISSN 1337-9151, 2012, č. 2, s. 62.
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