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1.Kvantitatívne prístupy k hodnoteniu efektívnosti internetovej reklamy

KVASNIČÁKOVÁ, Zuzana. Kvantitatívne prístupy k hodnoteniu efektívnosti internetovej reklamy : diplomová práca. Školiteľ: Tomáš Výrost. Košice, 2012. 80 s.
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