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1.Úloha tradičných a novodobých médií v integrovanej marketingovej komunikácií

ŠVIHROVÁ, Monika. Úloha tradičných a novodobých médií v integrovanej marketingovej komunikácií : bakalárska práca. Školiteľ: Veronika Fogašová. Bratislava, 2013. 60 s.
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