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1.Vernostný systém ako nástroj marketingu z pohľadu špecifickej skupiny spotrebiteľov

FEDORKOVÁ, Zuzana. Vernostný systém ako nástroj marketingu z pohľadu špecifickej skupiny spotrebiteľov : bakalárska práca. Školiteľ: Lenka Pčolinská. Košice, 2013. 56 s.
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