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1.Lojalitné programy v podnikoch služieb ako nástroj na riadenie vzťahov so zákazníkmi

DRAŠKOVIČOVÁ, Jana. Lojalitné programy v podnikoch služieb ako nástroj na riadenie vzťahov so zákazníkmi : diplomová práca. Školiteľ: Valéria Michalová. Bratislava, 2013. 67 s.
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