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1.Prieskum vnímania osobnosti značky vybranou spotrebiteľskou skupinou

PAULÍKOVÁ PAPŠÍKOVÁ, Dominika. Prieskum vnímania osobnosti značky vybranou spotrebiteľskou skupinou : bakalárska práca. Školiteľ: Janka Kopaničová. Bratislava, 2014. 53 s.
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