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1.New trends and prospects of the communication mix in sports marketing

ŠUPÁK, Juraj. New trends and prospects of the communication mix in sports marketing. In MERKÚR 2015. International scientific conference for PhD. students and young scientists. MERKÚR 2015 : the proceedings of the international scientific conference for PhD. students and young scientists : Virt, December 3 - 4, 2015. - Bratislava : Publisher EKONÓM, 2015. ISBN 978-80-225-4179-4, s. 277-284.
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