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1.From customer orientation to social CRM. New insights from Central Europe

BACHMANN, Pavel - KANTOROVÁ, Kateřina. From customer orientation to social CRM. New insights from Central Europe. In Scientific papers of the University of Pardubice. - Pardubice : Fakulta ekonomicko-správní Univerzity Pardubice, 2016. ISSN 1804-8048, 2016, č. 36, s. 29-41.
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