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1.Jak se využívá metod stanovení hodnoty zákazníka na trhu B2B

HORÁK, Pavel. Jak se využívá metod stanovení hodnoty zákazníka na trhu B2B. In Marketing & komunikace. - Praha : Česká marketingová společnost, 2016. ISSN 1211-5622, 2016, roč. 26, č. 4, s. 11-13.
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