POLLÁK, František - DORČÁK, Peter - SVETOZAROVOVÁ, Nella. Analytical view on using blog as a tool of marketing communication on Slovak virtual market. In Management 2014. [International conference]. Management 2014 : business, management and social sciences research. - Prešov : Bookman, 2014. ISBN 978-80-8165-052-9, pp. 236-240. VEGA 1/0145/14.